A CMO’s View: How College Ave uses personalization to connect with customers

CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry.

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From http://feeds.marketingland.com/~r/mktingland/~3/XgpzrOiEoY0/cmos-view-college-ave-personalization-marketing-181416

source https://jessicaevieblog.wordpress.com/2016/06/24/a-cmos-view-how-college-ave-uses-personalization-to-connect-with-customers/