Ad tech evolution continues with Avid Media’s new DSP for native content only

And supply-side platform Pubmatic expands with a private marketplace for guaranteed sales.

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From http://feeds.marketingland.com/~r/mktingland/~3/8ogZNqgbrhw/ad-tech-evolution-continues-avid-media-launching-dsp-native-content-182171

source https://jessicaevieblog.wordpress.com/2016/06/24/ad-tech-evolution-continues-with-avid-medias-new-dsp-for-native-content-only/