Big changes to device bidding In AdWords: What could they mean for your accounts?

Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.

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From http://feeds.marketingland.com/~r/mktingland/~3/xEu998RzfqE/big-changes-device-bidding-adwords-mean-accounts-181845

source https://jessicaevieblog.wordpress.com/2016/06/23/big-changes-to-device-bidding-in-adwords-what-could-they-mean-for-your-accounts/