The science of viral content: Why certain emotions ignite social engagement

Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing.

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From http://feeds.marketingland.com/~r/mktingland/~3/6ZuxEXHjxCM/science-viral-content-certain-emotions-ignite-social-engagement-181267

source https://jessicaevieblog.wordpress.com/2016/06/23/the-science-of-viral-content-why-certain-emotions-ignite-social-engagement/