Why CPG brands (and their budgets) need to focus on e-retail search

As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms.

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From http://feeds.marketingland.com/~r/mktingland/~3/eUtV_Mq4T4Q/cpg-brands-budgets-need-focus-e-retail-search-180753

source https://jessicaevieblog.wordpress.com/2016/06/23/why-cpg-brands-and-their-budgets-need-to-focus-on-e-retail-search/