Cost-per-visit ad models, offline verification set to shake up online advertising

Placed CEO David Shim says demand for offline attribution at a tipping point.

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From http://feeds.marketingland.com/~r/mktingland/~3/OdRGjk7HBBE/cost-per-visit-ad-models-offline-verification-set-shake-online-advertising-211810

source https://jessicaevieblog.wordpress.com/2017/04/13/cost-per-visit-ad-models-offline-verification-set-to-shake-up-online-advertising/