How to keep your brand message from being hijacked by surrounding content

As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique “point of view” across the right outlets.

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From http://feeds.marketingland.com/~r/mktingland/~3/KcQmqPX_qB4/keep-brand-message-being-hijacked-content-211119

source https://jessicaevieblog.wordpress.com/2017/04/12/how-to-keep-your-brand-message-from-being-hijacked-by-surrounding-content/