You can’t craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/qVMRWFJ3QzA/no-content-strategy-island-211176
source https://jessicaevieblog.wordpress.com/2017/04/12/no-content-strategy-is-an-island/
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