What’s really holding back your messaging program?

It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.

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From http://feeds.marketingland.com/~r/mktingland/~3/9uVSo50JYMo/whats-really-holding-back-messaging-program-211573

source https://jessicaevieblog.wordpress.com/2017/04/12/whats-really-holding-back-your-messaging-program/