Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants

Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app.

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From http://feeds.marketingland.com/~r/mktingland/~3/go36sliDAEs/snapchat-will-tell-brands-many-people-saw-ads-visited-stores-restaurants-211859

source https://jessicaevieblog.wordpress.com/2017/04/13/snapchat-will-tell-brands-how-many-people-saw-their-ads-then-visited-their-stores-restaurants/