Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don’t have to be left in the dark.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/P9W4EhBDIDc/programmatic-spend-go-211559
source https://jessicaevieblog.wordpress.com/2017/04/13/where-does-your-programmatic-spend-go/
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