The exchange aims to expand programmatic access to mobile video inventory beyond Snapchat and Facebook.
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From http://feeds.marketingland.com/~r/mktingland/~3/2WoW3sZPIh0/virool-vertical-video-ad-exchange-211834
source https://jessicaevieblog.wordpress.com/2017/04/13/virools-new-vertical-video-exchange-opens-vertical-video-ad-inventory-to-over-150-dsps/
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