Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.

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From http://feeds.marketingland.com/~r/mktingland/~3/xAz7TCzXQ5E/commercial-success-3-last-minute-ppc-tips-pump-effectiveness-super-bowl-li-tv-ad-buys-204931

source https://jessicaevieblog.wordpress.com/2017/01/31/commercial-success-3-last-minute-ppc-tips-to-pump-up-the-effectiveness-of-super-bowl-li-tv-ad-buys/