Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’

With its database of a billion registered users worldwide, Viant is now ready to challenge the kings of people-based advertising: Google and Facebook.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/OlHSN4aLhaM/times-viant-buys-ad-tech-veteran-adelphic-creating-first-dsp-owned-operated-people-based-marketer-204434

source https://jessicaevieblog.wordpress.com/2017/01/25/times-viant-buys-ad-tech-veteran-adelphic-creating-first-dsp-owned-and-operated-by-a-people-based-marketer/