Facebook opens its ad network’s video ads to independent viewability checks

Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.

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From http://feeds.marketingland.com/~r/mktingland/~3/AlS08qHVo3A/facebook-opens-ad-networks-video-ads-viewability-checks-205077

source https://jessicaevieblog.wordpress.com/2017/01/31/facebook-opens-its-ad-networks-video-ads-to-independent-viewability-checks/