According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…
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source https://jessicaevieblog.wordpress.com/2017/01/28/reminder-live-webcast-how-to-create-a-single-source-of-data-truth-for-marketing/
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