Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs

The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.

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From http://feeds.marketingland.com/~r/mktingland/~3/2ZODsNfIhoM/sizmeks-dynamically-assembled-ad-serving-now-includes-audience-segments-dmps-205062

source https://jessicaevieblog.wordpress.com/2017/01/31/sizmeks-dynamically-assembled-ad-serving-now-includes-audience-segments-from-dmps/