Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.
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From http://feeds.marketingland.com/~r/mktingland/~3/q9rRAAI-llY/essential-guide-pharma-sem-204721
source https://jessicaevieblog.wordpress.com/2017/01/28/the-essential-guide-to-pharma-sem/
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