Trump’s tweets dampen social sentiment toward brands, even when they’re nice

When @realDonaldTrump mentions a brand, positive social media sentiment around that brand declines, according to an analysis by 4C.

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From http://feeds.marketingland.com/~r/mktingland/~3/7wgNQB9Ikb8/trumps-tweets-dampen-social-sentiment-brands-even-when-theyre-nice-204220

source https://jessicaevieblog.wordpress.com/2017/01/24/trumps-tweets-dampen-social-sentiment-toward-brands-even-when-theyre-nice/