As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why “whitelisting” is more effective for B2B marketers.
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From http://feeds.marketingland.com/~r/mktingland/~3/7bK3U10AIYU/b2b-marketers-care-whitelisting-204266
source https://jessicaevieblog.wordpress.com/2017/01/25/why-b2b-marketers-should-care-about-whitelisting/
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