TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers

Less effective in making the sale: websites and marketing materials, unless validated by third-party sources.

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From http://feeds.marketingland.com/~r/mktingland/~3/JWGuezV5tzA/trustradius-report-demos-trials-customers-opinions-count-b2b-buyers-204964

source https://jessicaevieblog.wordpress.com/2017/01/31/trustradius-report-demos-trials-and-customers-opinions-count-most-for-b2b-buyers/