Wednesday 25 January 2017

What does Medium.com’s profit model pivot say about the future of online advertising?

One of the most prominent startups in the online publishing space pivoted from its current ad model, saying publishing is “a broken system.” Is this a genius move? Or is it misplaced hope? Contributor Megan Hannay takes a look at what it means for marketers and online publications.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/xP7lwErim_g/medium-coms-profit-model-pivot-say-future-online-advertising-202887




source https://jessicaevieblog.wordpress.com/2017/01/25/what-does-medium-coms-profit-model-pivot-say-about-the-future-of-online-advertising/

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