Report: Digital ad spend growth slowed in 2016; Snapchat overtook Pinterest

Retail and consumer electronics pulled back from digital in favor of TV in Q4, according to Standard Media Index.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/MmLou2oJBQQ/report-digital-ad-spend-growth-slowed-2016-snapchat-overtook-pinterest-204087

source https://jessicaevieblog.wordpress.com/2017/01/24/report-digital-ad-spend-growth-slowed-in-2016-snapchat-overtook-pinterest/