Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about

Don’t let “quantity over quality” be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/P7Ua8lJtL94/mobile-engagement-just-got-even-important-marketers-heres-need-thinking-211233

source https://jessicaevieblog.wordpress.com/2017/04/11/mobile-engagement-just-got-even-more-important-for-marketers-heres-what-you-need-to-be-thinking-about/