Twitter adds 3rd-party measurement for viewability & audience verification

Partnerships provide independent verification for video ad viewability and audience metrics.

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From http://feeds.marketingland.com/~r/mktingland/~3/iQh53WMzvv8/twitter-adds-3rd-party-measurement-viewability-audience-verification-211602

source https://jessicaevieblog.wordpress.com/2017/04/11/twitter-adds-3rd-party-measurement-for-viewability-audience-verification/