How digital media won the White House for an ‘analog’ audience

Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.

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From http://feeds.marketingland.com/~r/mktingland/~3/8BZe4Sb982k/digital-media-won-white-house-analog-audience-202768

source https://jessicaevieblog.wordpress.com/2017/01/20/how-digital-media-won-the-white-house-for-an-analog-audience/