Thursday, 12 January 2017

Integrated Marketing Analytics: Creating a single source of data truth

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get…

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/bivDmm4KGJM/integrated-marketing-analytics-creating-single-source-data-truth-203445




source https://jessicaevieblog.wordpress.com/2017/01/13/integrated-marketing-analytics-creating-a-single-source-of-data-truth/

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