Marketing budget increases: Tips for wielding a double-edged sword for 2017

Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end.

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source https://jessicaevieblog.wordpress.com/2017/01/13/marketing-budget-increases-tips-for-wielding-a-double-edged-sword-for-2017/