The location-based devices have made a beachfront in physical stores, but the pending question is whether consumers are ready for them.
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From http://feeds.marketingland.com/~r/mktingland/~3/Z-7UgQ4_9qk/martech-landscape-beacon-202387
source https://jessicaevieblog.wordpress.com/2017/01/05/martech-landscape-what-is-a-beacon/
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