Real-Time Interaction Management describes the central goal of digital marketing.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/wsa20IK3sas/martech-landscape-rtim-203607
source https://jessicaevieblog.wordpress.com/2017/01/18/martech-landscape-what-is-rtim/
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