Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
Please visit Marketing Land for the full article.
source https://jessicaevieblog.wordpress.com/2017/01/19/mind-the-store-using-adwords-to-drive-offline-sales/
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