Wednesday 11 January 2017

Responsive ads for the Google Display Network: 6 months in

As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company’s initial testing.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/rahLRjpoi3c/responsive-ads-google-display-network-6-months-203112




source https://jessicaevieblog.wordpress.com/2017/01/11/responsive-ads-for-the-google-display-network-6-months-in/

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