The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing

CMO of IBM North America Rashmy Chatterjee explains how she delivers on a vision to build trust and understand customers’ needs, in an interview with columnists Nadine Dietz and Erica Seidel.

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From http://feeds.marketingland.com/~r/mktingland/~3/kfihqUaX0PI/b2i-marketing-organization-ibms-cmo-north-america-organizes-business-individual-marketing-202570

source https://jessicaevieblog.wordpress.com/2017/01/12/the-b2i-marketing-organization-how-ibms-cmo-of-north-america-organizes-for-business-to-individual-marketing/