Columnist Scott Rayden kicks off a series exploring strategic audits, taking a look at everything from the customer journey to analytics, to help you gain a better understanding of where you can improve.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/ByiBVMZlSsc/2017-cmo-audit-series-preview-200689
source https://jessicaevieblog.wordpress.com/2017/01/10/the-cmo-level-audit-for-2017-preview/
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