As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.
Please visit Marketing Land for the full article.
source https://jessicaevieblog.wordpress.com/2017/01/10/the-evolution-of-the-customer-journey-in-2017-optimizing-moments-that-matter/
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