When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.
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From http://feeds.marketingland.com/~r/mktingland/~3/2Bami946BWk/importance-local-authenticity-202725
source https://jessicaevieblog.wordpress.com/2017/01/10/the-importance-of-local-authenticity/
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