Are your paid search ads making the right impression?

Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/TLZvTU2E9Rc/paid-search-ads-making-right-impression-202631

source https://jessicaevieblog.wordpress.com/2017/01/10/are-your-paid-search-ads-making-the-right-impression/