Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/ZzyL8QIpdss/choosing-attribution-model-not-202731
source https://jessicaevieblog.wordpress.com/2017/01/10/choosing-an-attribution-model-when-not-which/
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