Facebook’s retargeted ads broadened to include rivals’ site, Page audiences

By expanding the retargeting pool, Facebook’s Dynamic Ads can do a better job of finding new customers for brands, including from rivals.

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From http://feeds.marketingland.com/~r/mktingland/~3/9jU2CsfgUw4/facebooks-retargeted-ads-broadened-include-rivals-site-page-audiences-203045

source https://jessicaevieblog.wordpress.com/2017/01/10/facebooks-retargeted-ads-broadened-to-include-rivals-site-page-audiences/