Three well-meaning paid search optimizations that might kill performance

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.

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source https://jessicaevieblog.wordpress.com/2017/01/10/three-well-meaning-paid-search-optimizations-that-might-kill-performance/